School Communications

School Communications



Mobile Apps…Digital Newsletters…Facebook…


These are some of the ways school districts are connecting with parents, property owners, civic groups, legislators and other stakeholders in today’s fast-paced, high stakes public arena. Now, more than ever, a school district needs to take its message directly to the voters who control the district’s
budget and to the parents whose children are entrusted to its schools. That means finding multiple ways to reach community members on their own terms.

To that end, the School Communications Service at Putnam|Northern Westchester BOCES offers a full range of digitalas well as traditional media and collateral services to help school districts communicate effectively with today’s parents, build support for budgets and initiatives and save money in these financially difficult times.

Who Are We?

BOCES’ public relations professionals have decades of experience in mass media, crisis management, branding, fundraising, and web content and social media. Our staff includes a former foreign correspondent, Pulitzer Prize contenders and former editors at top magazines like Vogue as well as seasoned marketing, public relations and graphic arts and video professionals. We know media and we’re prepared to help your district reach parents, students, taxpayers and others with the message you want to deliver.


The School Communications Service will work with school district officials to craft a communications plan and delivery method that meets their needs. For example,

  • District leaders may choose to purchase specific services such as newsletters, videos, social media, web maintenance and press releases provided by public relations professionals working out of PNW BOCES.
  • Or, district leaders may contract for the services of a dedicated public relations professional who works in district like a district employee, providing whatever communications services are needed. In-district consultants have the support of the School Communications Service, which includes graphic designers, web experts and crisis managers as well as public relations professionals.
For more information, please contact Ellen Lane at the School Communications Service at (914) 248-2235, or email at