School Communications Services


Web 2.0 Services:


Mobile Apps
The latest frontier in social media, mobile apps bring together all of the district’s resources in a device that parents and community members can access wherever they go. Given that more than 50 percent of Americans own a smartphone and people access information from phones six times as often as from computers, going mobile makes sense for school districts. That’s why the School Communications Service has partnered with the nation’s leading developer of custom, mobile apps for schools to bring this service to districts in our area.

More and more districts are going mobile to meet the needs of today’s busy families. With a branded app for your district, parents, students and staff can access important information right from their smartphones. Calendars, directories, news stories, special events, holidays, sports schedules and scores, social media, videos, emergency notices and cafeteria news are among the many things the app provides.

Because young adults, minorities and economically disadvantaged families are more likely to access the Internet from a smartphone than a computer, mobile apps can help close the engagement gap in districts with significant low-income, immigrant populations. With a good mobile app, parents will not only be able to access critical district information, they will be able to do so in their own language.

Web-based Videos
Ranging from 3 to 5 minutes, these fly-on-the-wall glimpses into the classroom allow parents and others to see first-hand how learning takes place in your district. The clips, which highlight everything from new programs the district wants to showcase to tried-and-true methods of teaching, can be viewed directly on the school website, emailed to parents or posted on Facebook or Twitter. They also can be embedded in e-newsletters or shared with the local community access stations. Click here for a sample video.

E-newsletters provide up-to-the-minute news and can be accessed anywhere from a home or business computer to a smartphone. That means you can reach parents where they want to be reached, which makes them more likely to keep abreast of student achievements, special events and important issues. Readership is also automatically tracked, allowing the district to gauge the effectiveness of its communication efforts. Because they are paperless, e-newsletters save on printing and mailing costs and are eco-friendly. And the shorter format makes them more likely to be read by parents pressed for time. Click here for an example E-newsletter.

Social Media
Social media has dramatically changed the way school districts tell their stories and communicate with stakeholders. At the School Communications Service at PNW BOCES, our specialists are expert at launching and managing Facebook, Twitter, YouTube, Pinterest, LinkedIn and Instagram feeds. We’ll guide your district into this newer territory and manage it for you, so your social media feeds are always fresh, up-to-date and appropriate. Click here to see a sample Facebook page. Click here for a Superintendent’s Twitter feed.

Putting your district on social media will not only allow you to broadcast important information to the community; it will enable you to listen to what the community is saying about the district. Districts on social media have a vehicle for setting the record straight when rumors run rampant, and a way of getting out critical information in an emergency. The School Communications Service will work with the district’s staff to recognize news that’s social and disseminate it at the lowest cost to the district.

Fees are for creative services only and do not include printing or delivery. All prices are subject to change. Our services are not limited to the above. If interested, please contact: Ellen Lane, Communications Director, (914) 248-2235, or email to for further pricing and services.