School Communications

Digital Media Services


Mobile Apps
The latest frontier in social media, mobile apps bring together all of the district’s resources in a device that parents and community members can access wherever they go. Given that more than 50 percent of Americans own a smartphone and people access information from phones six times as often as from computers, going mobile makes sense for school districts. That’s why the School Communications Service has partnered with the nation’s leading developer of custom, mobile apps for schools to bring this service to districts in our area.

Because young adults, minorities and economically disadvantaged families are more likely to access the Internet from a smartphone than a computer, mobile apps can help close the engagement gap in districts with significant low-income, immigrant populations. With a good mobile app, parents will not only be able to access critical district information, they will be able to do so in their own language.

The fact that more than 400 hours of video are uploaded to YouTube every minute is a testament to the power of video storytelling. With PNW BOCES Video Production Service, school districts can harness that power without ever stepping inside a studio or behind a camera. Videos include highlights that provide fly-on-the-wall glimpses into the classroom; animated explainer videos; and promotional videos that capture your district’s brand. Also available are professionally produced studio spotlights, website videos and event videos.

E-newsletters provide up-to-the minute news and can be accessed anywhere from a home or business computer to a smartphone. Readership is automatically tracked, allowing districts to gauge the effectiveness of its communication efforts. Because they are paperless, e-newsletters save on printing and mailing costs and are eco-friendly.

Social Media
Social media has dramatically changed the way school districts tell their stories and communicate with stakeholders. At the School Communications Service at PNW BOCES, our specialists are expert at launching and managing Facebook, Twitter, YouTube, Pinterest, LinkedIn and Instagram feeds. We’ll manage it for you, so your social media feeds are always fresh, up-to-date and appropriate. The School Communications Service will work with the district’s staff to recognize news that’s social and disseminate it at the lowest cost to the district.